EXERCISE 2: GROUP IDEATION.
Group concept + product mind map link
Exercise 1 : Research Teoh Yu Chen 0138594
Interview With the Turtle Conservation Society of Malaysia Part 1-NGO's Introduction Me: Who founded the Turtle Conservation Society of Malaysia? T: Dr. Chan Eng Heng and Chen Pelf Nyok -Turtle Conservation Society of Malaysia (n.d.) Me: Why did you start your NGO? T: We started Turtle Conservation Society of Malaysia because we realised that there was no freshwater turtle conservation charity in Malaysia at the time. Me: When did you start? T: 2011 Me: Why did Malaysia need a specialty NGO for its turtles when there are NGOs such as the WWF or the Turtle foundation? T: Our charity allowed for a more tailored approach to the unique challenges that arise in Malaysia that international organisations may not be suited to tackle. Especially since there where organisations dedicated to freshwater turtles. Part 2- Evolution Journey Me: For example? T: We were able to address cultural reasons for Chelonia hunting in Malaysia due to our nature as a local organisation ...
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