THIRD MEETING MINUTE (WIP 3)
THIRD MEETING MINUTE (WIP 3)
Group 2 Creative Studies project
Date: 3rd July 2025
Time: 10am – 12pm
Group Members
1. 0139028 Dihrran
Chong Yun Siong
2. 0138684 Jolene
Tan Zhe Yi
3. 0138450 Fedor
Demenov
4. 0138594 Teoh Yu
Chen
5. 0139166 Ivy Mae
Elizabeth Roland
6. 0139004 Vernyss
Chan Sze Wen
7. 0139053 Fatin
Afiqah binti Abdullah
8. 0139291 Rihanna
Maleeka Arriana Dharan
Agenda
Groups chosen NGO: Malaysian Nature Society (MNS)
Reason:
-
Nationally recognized with a credible reputation
-
No scandals or negative viewpoints surrounding
it
-
MNS strives to protect Malaysia’s biodiversity
which is also one of our country’s unique identities.
Game Plan as a group (ideation stage):
-
We will do a discussion based on pros and cons
of each member’s concept and ideas.
Individual updates
Ivy Mae Elizabeth Roland 0139166
Reflection on NGO chosen
I agree with choosing MNS because the organisation takes a
holistic and broad approach in environmental conservation as it also touches on
education, restoration and protection of both flora and fauna which leaves a
lot of room to explore and expand on when coming up with ideas for the CSR
campaign.
Game plan for ideation stage
Research and learn more about MNS and see if there are any
recent issues that they are working on. Search up recent popular media and
trends that could potentially grab the attention of target audiences. Gather
the needed information and expand from there.
Dihrran Chong Yun Siong 0139028
Personal reflection:
I agree, In my humble opinion, our chosen NGO, Malaysian Nature Society (MNS) might not be the best but not the worst either. The reason is simply because when I start to think backwards, it is kind of difficult for our team to find something as our group concept, inspiration, and direction. We might be able to complete an ordinary creative campaign, but as a student who is currently studying creative studies, I strive to execute a creative and niche approach. However, I trust my guts that this organization is going to be the best. There is a lot of things that we can unfold to generate ideas. I feel that this can be a good opportunity for us to churn out ideas for this creative campaign which encourages us to think beyond classroom knowledge. Last but not least, I believe that my group’s dynamic will turn this campaign into a wonderful one.
Game plan for ideation stage:
I think the most efficient way to choose which idea is the best is not by choosing which idea sounds the best. This is because it prevents us from using our intuition to think more. My suggestion is, we jumble up our ideas in whatsapp group or google doc, then start finding correlation in those ideas. This opens more door for us to explore, as well as seeing the unseen possibilities.
Individual update: Vernyss 0139004
Chosen NGO - MNS
* Reflection: Helping to conserve Malaysia's biodiversity and habitats is beneficial to both wildlife and future generations.
* Read up on the report of this NGO, start Exercise 2 to further develop plans.
Teoh Yu Chen-0138594
NGO:MNS
Reflection: This NGO helps to protect and conserve Malaysian wildlife and biodiversity leading to better outcomes for both people and and the environment
Future plans: Do more research into NGO (plans, programs and background)
Jolene - 0138684
Reflection: I find MNS's actions towards the conservation of our natural heritage very important as to preserve our nation's culture and identity.
Game plan: Read through the report about the NGO, mainly their previous programs and campaigns.
Individual research :
Fatin Afiqah binti Abdullah 0139053
Chosen NGO : MNS
Reflection :
MNS has helped me understand the importance of environmental conservation in Malaysia. I was also fascinated by how supportive the community is in protecting the environment through MNS.
Game plan:
Research more on MNS, look for potential sponsorship opportunities and use MNS past programs as a reference to have a better understanding on how to engage and attract the target audience.
Individual update: Rihanna Maleeka Arianna Dharan 0139291
Chosen NGO: MNS
Reflection:
Conserving Malaysia’s biodiversity is important for the environment and also for preserving our national identity. This is why I agree on choosing MNS as it greatly contributes to protecting our natural heritage.
Future plans:
Research their campaigns and volunteerism to understand more on how they attract people to participate which can help develop ideas for creative direction
Fedor Demenov – 0138450
NGO: MNS
Reflection: I like the effort of MNS to conserve Malaysia’s beautiful nature; I believe our campaign will help spread awareness
Game plan: research more about MNS
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